12 months of crisis and uncertainty across the supply chain has taught the industry a valuable lesson: visibility is power.
Try as you might, there’s little you can do to control the challenges of a pandemic, nor can you exert much influence on global trade wars or hasten chip production. What you can do, however, is focus on your own position and processes, and make the best decisions for your organisation, no matter the challenge.

The pandemic has proven that we can no longer analyse past performance to predict future measures. Those that have remained resilient, ready for 2022, are those that have moved quickly to infuse superior real-time visibility into their supply chain, with the capabilities to adapt quickly and conquer any challenges that come their way. This year, innovative freight forwarders and shippers will use new-found visibility in ever-more agile and responsive ways, to ensure supply chain synchronisation, even in the face of unforeseen disruptions or demand fluctuations.

Predicting arrival times

Take estimated time of arrival (ETA), for example. Today’s visibility platforms can provide predictive ETAs that take all supply chain metrics into consideration, including vessel or vehicle speed, the transit distance, route traffic, historical performance trends, and major incidents such as weather or strike action. 

Armed with this data, forwarders can pass vital information onto their network of shippers to shape their global inventory flow management. Furthermore, when shippers have a clearer view of arrivals, they then have the ability to take corrective action – mitigating the impact of any supply chain disruptions and delivery delays, improving the customer experience and driving internal efficiency.

Managing the Cold Chain

Perishable, sensitive cold chain cargo requires continuous control and monitoring of temperature and a variety of other conditions. Without sensor-level visibility at the shipment level, freight forwards, shippers and carriers – particularly in the food and beverage and pharmaceutical industries – run the risk of product damage, spoilage and high costs from lost produce. 

Now, the best cold chain technology adds a critical layer of visibility for companies that ship valuable, temperature-sensitive goods. By tracking temperatures in real-time, goods will reach their destination in prime condition. In turn this will reduce the potential for rejected deliveries and minimise the cost of regulatory compliance and claims processing.


In 2022, end to end supply chain visibility won’t just be imperative for increased resilience and efficiency. This year, sustainable and ethical practices will take a prominent place in purchasing decisions, with companies required to provide visibility of their product’s lifecycle and journey. For example, as more shippers desire Asia-to-Europe (New Silk Road) rail movements, to avoid port congestion and reduce carbon emissions, visibility of IoT sensor data on individual shipments and rail cars is vital, given the unpredictability of supply chain disruptions. 

Additionally, incorporating new delivery options for customers, like PUDO and click and collect, will result in a more complex supply chain network. End-to-end visibility is therefore essential as delivery destinations increase in complexity, particularly to monitor emissions and create a cohesive, connected and more sustainable supply chain.  

How project44 can help

Powered by real-time data from thousands of carriers worldwide, project44 enables organisations of all sizes to embrace end-to-end visibility, helping to solve supply chain challenges associated with ETAs, cold chain and sustainability. As the world’s leading advanced visibility platform for freight forwarders, shippers, carriers and logistics service providers, project44 helps to increase operational efficiencies, reduce costs, improve shipping performance and deliver exceptional customer experiences. project44 works with companies to connect, automate and provide visibility into key transportation processes across all modes and shipping types, including Air, Parcel, Final-Mile, Less-than-Truckload, Volume Less-than-Truckload, Groupage, Truckload, Rail, Intermodal and Ocean. In 2021, project44 was named a Leader among Real-Time Transportation Visibility Providers in Gartner’s Magic Quadrant.
For more information visit www.project44.com