The family-run tank transporter company Dantra A/S celebrates their centennial in 2020. Strong values and professionalism will ensure another century of industry leadership.

In august 2020 the tank transporter Dantra A/S celebrates its 100th anniversary. The company is run by the fourth generation of the Jensen family, who with their headquarters in Hjoellund, Denmark, has grown to be one of Scandinavia’s leading companies for specialized tank transporting.

Kenneth Jensen also celebrates his 10th anniversary as CEO of the company after taking over from his father in 2010.

– I am immensely proud of heading Dantra, which has been hugely significant to my family for a whole century. I’m looking forward to celebrating the centennial later this year, when we will be hosting a reception for our clients, suppliers, partners and friends of the company on one day – and a party for all our wonderful employees and their families the next, says Kenneth Jensen.

Family values at the core

It is not by coincidence that the Jensen family is still running Dantra. Kenneth Jensen emphasizes family values as being key factors to how the company is run.

– At Dantra we value security, trust and safety first and foremost. This applies not only to our clients, but also to our employees. It is as natural to us to offer employee training as hosting social arrangements and supporting local initiatives, says Kenneth Jensen. He adds:

– We have been able to run the company for this long because we are a serious and professional workplace, but also because the family supports everyone, and we continue thriving and having fun together. This has made us an attractive workplace that retains our skilled employees.

Kenneth Jensen also emphasizes the company’s Masterdriver-concept, in which former professionals and experienced transport drivers are included in administrative roles to retain a high degree of delivery performance and quality, as an important factor for the company’s industry success.

Specialization ensures the future

Since Dantra’s previous major anniversary in 2010, management has followed industry demand, cut transport of food products from their services, and instead decided to specialize in transportation of primarily technical and chemical products. To this has been added a triple digit million investment in upgrading the fleet and purchasing new equipment.

– We must never be idle. If you are not evolving, you are devolving. We will always strive to develop our business and follow the times and our clients by being innovative and flexible without compromising our core values of quality and professionalism, says Kenneth Jensen and adds:

– What we will be doing and carrying in our tankers in the future, only time will tell ­– but if we stand by our values, we believe that we will continue to be an attractive employer and partner for our clients the next 50 and 100 years.