Scalable platform provides flexible solution for SMEs wanting to enter the world’s largest online retail market

Supply chain group Tigers has launched a new marketplace, called eShop, to support brands entering the rapidly expanding China and Southeast Asia e-commerce markets.

The digital marketplace, part of Tigers’ suite of e-commerce products, offers a one-stop shop solution, from marketing to taking payments, managing the supply chain, order fulfilment, and returns.

Up-and-coming Italian designer workout wear Gr1ps, and award-winning golf simulator OptiShot Golf are amongst the first Tigers eShop customers in China, Hong Kong, and Malaysia.

‘Tigers eShop offers a cost-effective, scalable enterprise solution for companies of all sizes,’ said Andrew Jillings, Chief Executive Officer and Group Managing Director, Tigers.

‘We can provide fiscal representation to SMEs wanting to enter the China market that do not have a presence there.’

‘The logistics industry has the desire to adopt technology, but few providers are offering a real solution that ultimately services every e-commerce business.

‘Rather than being one-size fits all, Tigers’ IT systems, which work on a cloud-based operating platform, are flexible enough to meet a large variety of demands.’

Gr1ps, founded in 2011, designs innovative functional training products and has been recognised as a pioneer in Brazilian Jiu Jitsu and Mixed Martial Arts apparel.

‘Tigers eShop forms a core part of our sales strategy in acquiring new clients in the Asia market, and increasing brand awareness and exposure through Tigers’ network,’ said Katty Fung, Chief Operating Officer, Gr1ps.

‘We look forward to bringing our brand values, of quality and attention to detail, to larger sports and lifestyle communities with this expansion.’

OptiShot Golf is a golf simulator platform designed by two fans of the game, which allows players to practice and play on replicas of major championship courses, as well as play in global online tournaments, with real clubs and real golf balls.

‘China is an important market for us and the Tigers eShop is an exciting opportunity for us to grow our presence there,’ said Kevin Johnston, President and Chief Operating Officer (COO), OptiShot Golf.

Tigers, which has been operational in Greater China since 1969, has 17 offices across the country and specialises in e-commerce fulfilment, transportation, and supply chain solutions.

The Hong Kong headquartered supply chain specialist has 65 offices and 32 omni-distribution hubs across China, the USA, Germany, the United Kingdom, the Netherlands, Switzerland, Australia, Malaysia, India, and South Africa.

Tigers plans to open more eShops across a number of strategic locations.

‘Tigers will continue to focus on our two main assets, our technology and our people,’ said Jillings.

‘We are privileged to be working with exciting brands like Gr1ps and OptiShot Golf. They are both dynamic groups with great products and they embrace the online retail space.

‘There is always a learning curve working with companies like these.’

Tigers can trace its founding origins back to 1888 in the Cape of Good Hope, South Africa, where their South African subsidiary was first founded.