Shipamax hires executive ahead of
Commercial Invoice product launch
Shipamax, the back-office automation company for logistics organizations, has recruited Malik Benzenine
formerly of TripActions and as its VP Sales.
The London-based firm enables logistics organisations to deliver company-wide data entry automation.
After raising over $9.5 million in Venture Capital, the firm has acquired a number of key forwarding
customers including GKN Freight, Hillebrand, Seaway and John Good.
“ After taking 40+ customers live and hiring ex-Descartes leadership Chris Braley to build out our
Customer Success Playbook, it was time to bring in experienced sales leadership to conquer our next
chapter of growth. We’re dedicated to scaling a team that aligns 100% with the problems our customers
have, the value they’re looking to deliver and seamlessly syncs with Customer Success to ensure we
have a successful outcome upon delivery.” said Jenna Brown, CEO and Co-Founder of Shipamax.
“In addition to Malik’s experience in developing high-growth sales teams that are trusted advisors to large,
complex organisations, we were excited that he had started his career in logistics – so understood exactly
the pains of our customers”.
Prior to joining Shipamax, Malik was brought into TripActions to help grow the company’s presence in
EMEA after having helped scale EMEA’s go-to-market efforts as the operation grew from a
small London office of 30 to 230+ employees across Europe.
“The decision to join Shipamax was clear cut. The logistics industry is clearly asking for a change in the
way that the tremendous volumes of logistics documents are managed daily. It was easy to understand
Shipamax’s competitive edge in actually succeeding to meet Freight Forwarders’ document handling
needs – the team (and the tech!) has gathered a vast amount of knowledge from their numerous live
customer deployments, as well as their far-reaching partner network. Combine that with the strong signals
of support from the investor team and, last but not least, Jenna, Fabian and their team’s hunger to drive
change in this market, and you have a great recipe for some exciting times ahead” Said Malik Benzenine
This key hire comes at an interesting point in the Shipamax journey, with a new product launch just
around the corner – Commercial Invoices for Customs Data entry. The new solution is currently being
tested with a handful of customers who’d already won over their team’s support for automation by
successfully rolling out other solutions from the Shipamax platform.
Brown added, “Our Commercial Invoices solution has been in high demand for quite some time now, but
we had to push the launch back due to the success of some of our initial solutions. These solutions are
now more mature and with the support of a bigger team we’re confident in being able to deliver results
across a broader, extended platform. 2020 has been a big success in growth and learning how to scale
effectively. With Malik’s help, we’re excited to see where this will go in 2021.”
About Shipamax
Shipamax is data entry automation for logistics companies, helping them to scale profitably, unlock
process improvements, and ensure compliance in a way that vanilla OCR and manual data entry just
can’t. The Shipamax platform automatically extracts data from supply chain document and syncs it into
your TMS in seconds, without using templates, reducing the time spent on manual data entry by up to
85%. The company has received $9.5M in venture capital funding from leading technology investors and
employs a team of 30 people based out of London. For more information visit