The RHA’s annual National Lorry Week roadshow kicked off this week, with a launch event in Peterborough’s Cathedral Square, to promote careers in road transport and highlight the vital role the industry plays in the lives of the public.

The event unveiled this year’s National Lorry Week liveried truck, a New Generation XG, which has kindly been provided by DAF Trucks. It was also attended by well-known influencer, Trucker Tim, who has one million followers across TikTok and YouTube.

The event aimed to promote the wide range of careers that are available in road transport, with local hauliers, C S Ellis, DFDS and PC Howard Ltd as well as representatives from Peterborough Regional College on hand to speak to the public about apprenticeships, opportunities and vacancies in the industry.

Commenting, RHA Managing Director, Richard Smith, said: “The UKs logistics industry is the lifeblood of the nation’s economy. Just look around you. Everything you see has at some point been handled by logistics professionals – from producer, to warehouse operative, to distributor, to delivery driver and, in most cases, to store shelf.

“People in our industry have shown great resilience over the last couple of years in the face of huge challenges; from Brexit and the pandemic to driver shortages, and most notably, this year’s fuel crisis, and with Christmas just around the corner, it’s likely we’ll face even greater challenges. National Lorry Week is our opportunity to celebrate them and the great work they do.”

The event highlighted initiatives such as the RHA’s partnership with Peterborough Regional College, which is funded by the Combined Authority, which is helping to train the next generation and tackle the driver shortage. DFDS bought along drivers who have been trained and hired via the partnership whilst C S Ellis were joined by a driver recruited at last year’s event. Adam already held an HGV licence but found himself out of work. He landed a job with C S Ellis after enquiring about a role at the launch of National Lorry Week 2021. A driving simulator provided by ARC Group gave people the opportunity to try their hand at driving an HGV.

The event in Cathedral Square marks the first day of a four-week national roadshow, which will see the RHA’s National Lorry Week truck travel across the UK to celebrate alongside members, industry partners, schools, colleges and government officials. Martin Dean, the RHA’s Key Account Manager will be behind the wheel for the duration of the trip.

Highlights of the roadshow will include a visit to Stephenson College in Coalville, Stockton Riverside College in Stockton-On-Tees, following the journey of sugar from Field-to-Fork in Cambridgeshire, as well as numerous visits to truckstops and operators along the way. You can follow the progress of the roadshow across the RHA’s social media channels.

National Lorry Week itself takes place from 24 to 30 October. To find out more, visit: