Kales will perform all cargo sales, administrative and operational activities, making it the de facto cargo department of the new long-haul transatlantic airline

After what it called an extensive and thorough selection procedure, new transatlantic airline Norse Atlantic Airways has selected Kales Group as its global partner for the ‘Total Cargo Management’ (TCM) of its air cargo business.

Under the TCM agreement, Norse will outsource all cargo related activities to Kales with immediate effect. Kales will perform all sales, administrative and operational activities, “including using its state of the art booking systems, making it the de facto cargo department of Norse”, Kales said.

Norse Atlantic initially will operate between Europe and the USA, with Kales Group partnering with HAE Group – which will handle all activities from the USA.

Sebastiaan Scholte, CEO of Kales Group, commented: ‘We are very pleased and honoured to be awarded this TCM contract for Norse Atlantic Airways. It is an honour to be able to set up the whole cargo department from scratch. We are thrilled to be part of the start of such a promising airline as Norse and we look forward to contribute to their future growth and success.”

Steve Hughes, Managing Director for Wexco UK, which is a fully owned subsidiary of Kales Group, has been nominated as the project director for Norse. He said: “We are convinced that with our extensive knowledge and network we will make this a great joint success’. The network of destinations of Norse will be a welcome addition to our current portfolio’.

Andrew Hodges, Chief Commercial Officer at Norse Atlantic Airways said: “We are very happy to have selected the Kales Group as our TCM partner. Cargo is an important part of the Norse Atlantic Airways business model and we intend to focus on opportunities within this sector as we continue to grow our international route network.”

Norse Atlantic Airways, launched in March 2021, is a new long-haul airline that offers “affordable fares on transatlantic routes”. Headquartered in Arendal, Norway, Norse Atlantic Airways holds a Norwegian AOC (air operator’s certificate) and “will serve the intercontinental market with modern, fuel-efficient, and environmentally friendly Boeing 787 Dreamliners”. Among other destinations, it will serve New York, Florida, Paris, London and Oslo.

The first commercial flight will operate between Oslo and New York JFK on 14 June 2022.

Kales group is a leading cargo and passenger general sales and services agent (GSSA) with 36 offices in 26 countries in Europe, Asia and the Americas.

By Will Waters