“Lady Gwendoline” draws GBA 30th anniversary to a dazzling close

Time-critical logistics operator GBA Services has brought its 30th anniversary year to a close with the commissioning of a special commemorative flagship vehicle.

The top-of-the-range DAF XF106 450FT tractor unit, uniquely fitted with the highest-specification luxury cab, sports a dazzling glow-in-the-dark livery designed and applied by AST Signs. GBA’s flagship also wears a personalised plate – Y30 GBA – and is named “Lady Gwendoline”, after the mother of GBA Managing Director David Birkbeck. The name was chosen from suggestions submitted by GBA’s drivers.

Employing an all-new 3M light-reflective vinyl, the livery of “Lady Gwendoline” is an evolution of the already-striking standard GBA fleet design, which recently earned the company a place in the finals of a major industry awards competition. Says GBA’s Fleet Manager, Mark Hailwood: “As people come into the depot in the morning, their headlights shine on the truck in the dark, and it’s like an apparition! People always comment on it – it’s really quite special.”

“Lady Gwendoline” was supplied by Lancashire DAF, of which GBA has been a major customer for over 20 years; among its many purchases was the first Euro 6 DAF sold by the dealer, in 2014.
Y30 GBA will be deployed on GBA’s everyday European work, but will also be used for any high-profile assignments including publicity work.

The unveiling of the vehicle is the culmination of a year which also saw GBA staff baking anniversary-themed cakes in a “Great GBA Bake-Off” competition, and taking part in Fancy Dress 80s-style office parties.

Says GBA Services Managing Director, David Birkbeck: “It’s hard to believe our story began 30 years ago. And it’s remarkable to think that our business, which started life packing vegetables in a shed, is now one of the largest time-critical logistics operators in Europe, with bases in five countries.

“The one thing that hasn’t changed in our 30-year history is our willingness to take on the difficult jobs that others shy away from. Whether it’s overnight dashes across Europe with urgent car parts, or mercy missions at home with life-saving temperature-sensitive drugs, we relish every new challenge, and we enjoy beating it. That’s why we say that solving logistics problems is in our DNA.”

2018-03-12T12:44:07+00:00 March 12th, 2018|Categories: Industry News|
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