The International Air Transport Association (IATA) today launched the 25by2025Campaign—an airline industry initiative to advance gender diversity in the airline industry by 2025. The 25by2025 Campaign is a voluntary commitment by participating IATA member airlines. Key among the commitments of airlines participating in the 25by2025 Campaign are: Increasing the number of women in senior positions (to be defined by the member airlines) by either 25% against currently reported metrics or to minimum representation of 25% by 2025 Increasing the number of women in under-represented jobs (e.g. pilots and operations) by either 25% against currently reported metrics or to a minimum representation of 25% by 2025 Reporting annually on key diversity metrics IATA member airlines who have already signed up to the 25by2025 Campaign include China Eastern, Lufthansa Group and Qatar Airways. There is currently no comprehensive airline industry-wide gender diversity statistical report. But, with women representing around 5% (1) of the global pilot population and 3% (2) of CEOs, the gender imbalance in the industry is clear. “Aviation is the business of freedom. An example of that is the freedom for 2.7 million women and men to develop exciting careers within this industry. But women are under-represented at senior levels and in some professions within airlines. Airlines understand the value that a diverse and gender-balanced workforce delivers. The 25by2025 Campaign provides a global context and encouragement for the many initiatives our members are already taking to address the gender imbalance. I am confident that 25by2025 will be a major catalyst for progress—progress that will set the industry up to achieve even more in this important area. Our work will not be done in 2025, in fact, this is only the beginning. Our ultimate aim is of course for a 50-50 gender split with equal opportunities for everyone in every part of our industry,” said Alexandre de Juniac, IATA’s Director General and CEO. In addition to the commitments from member airlines under the 25by2025 Campaign, IATA will also be making the following commitments: Increasing the representation of women in IATA’s senior management (Directors and above) from the current 19% to at least 25% by 2025 Working with member airlines to increase the number of women they appoint to IATA governance roles from the current 17% to a minimum of 25% by 2025 Ensuring that the number of women participating as panelists / speakers at IATA conferences is a minimum of 25% by 2025. Creating a forum for sharing diversity and inclusion initiatives and best practices across the industry and publishing annual industry statistics on gender diversity. At the 2019 World Air Transport Summit the first winners of the IATA Diversity and Inclusion Awards were announced. The 25by2025 Campaign adds to this and other IATA efforts to address gender diversity in the airline industry.