As consumers continue to shift their spending habits to online, ecommerce has experienced growth on a seismic scale.

With convenience now being championed by contemporary shoppers when making purchasing decisions, the prospect of being able to browse and buy products from the comfort of their homes, anytime, anywhere, has caused online sales across the globe to skyrocket.

In tandem, cross border commerce has increased exponentially, as brands look to tap into new regions beyond their domestic market in order to unlock potentially lucrative revenue streams, especially when consumers are becoming more accustomed to purchasing from overseas retailers.

Few understand this concept more than global logistics specialists Aramex UK, which works exclusively with ecommerce businesses and SMEs through leveraging its extensive global network and suite of logistics services to facilitate seamless transportation and delivery of goods from the UK to new and diverse markets worldwide.

Ranking the Middle East as one of the top emerging markets currently flying under the radar, Aramex UK suggests that businesses which fail to seize the lucrative opportunities cross border commerce has to offer will stagnate their growth in the long term.

While barriers to entry such as complex logistics processes, language barriers, and a lack of understanding with customs regulations and import rules have previously acted as a deterrent for brands exporting overseas, accessibility into new markets has become easier through advancements in technology and more streamlined supply chain processes.

Aramex UK has unique access to the Middle East, boasting an extensive presence across the breadth of the region, through which they provide e-commerce solutions to assist businesses in international shipping, supply chain management, last mile delivery, warehousing, customs, inventory management, record management, and logistics-related technical support – enabling them to efficiently store, manage, and distribute their products within the region.

Its local expertise and presence also provide customers with the advantage of navigating cultural, regulatory, and logistical complexities seamlessly, facilitating market entry or expansion strategies by streamlining their import and export operations.

As the UK ecommerce market becomes increasingly competitive, Aramex UK’s Country Manager, David Taylor predicts that cross border retailing will experience a significant boom this year, with lucrative regions such as the Middle East becoming an increasingly attractive option for online brands.

He states: “Factors including digitalisation, increased social media penetration and streamlined logistics processes have contributed greatly towards lowering barriers to entry for retailers into foreign markets such as the Middle East.

“We are already seeing a significant surge in retailers both online and offline looking to capitalise on the growing consumer market in this region, highlighted by the fact that 85 per cent of MENA consumers made online purchases from brands and retailers outside of their home country in the past 12 months. The UK is one of the leading countries which UAE consumers purchase from, with products such as apparel and footwear and beauty and personal care leading the charge.

“With relatively high GDP per capita, a young population, and high internet penetration, the region as a whole offers lucrative opportunities for cross-border retailers in the UK to the Middle East, especially as the region remains fairly resilient against the headwinds of ongoing global economic uncertainty.”

David continued: “The region’s growing consumer base, increased digital adoption among a demographic that is tech-savvy and receptive to new trends, favourable regulatory environments and improving logistics infrastructure, will certainly make it increasingly attractive for ecommerce brands to enter and thrive in this dynamic market in the years to come. This can already be seen in the UAE where foreign e-commerce is rising fast – from 23% of total e-commerce sales in 2019 to 26% in 2021; and this is expected to rise further to 32% in 2025.

“To succeed in breaking into new, and lucrative, international markets, online brands need to be proactive in aligning themselves with experienced logistics and supply chain partners that are not only capable of navigating complex supply chains and regulatory compliance but have the infrastructure and network to facilitate seamless transportation and delivery of goods to emerging markets such as the Middle East.”

Source: aramex