Leading logistics operator Europa Worldwide Group’s Warehouse division has entered its busiest period of the year with the consumer rush on bargains this Black Friday and Cyber Monday, employing more than 100 additional staff to cope with demand.

Europa Warehouse has three facilities at Birmingham, Dartford and Northampton which provide more than 42,000m2 of dedicated warehousing and logistics space for customers including market-leading trade sector brands, as well as blue chip companies.

It has seen a 20 per cent increase in orders over the four days of the online bargain extravaganza, which each year creates a spike in demand across a broad range of sectors and geographic areas.

Logistics Director at Europa Warehouse Maria Torrent-March said: “This year for Black Friday and Cyber Monday we have employed 115 additional temporary staff across our 3 warehouses and seen orders spike by 20 per cent – which has kicked off our busiest time of year with a bang!

“At Europa Warehouse, we have long been advocates of smart ways to enhance the capacity at our warehouse sites, from installing mezzanine floors to creating the layout of the space around a very narrow aisle design. Intelligent space planning, combined with our efficiency-enhancing automation systems, mean we are prepared for planned peaks in demand at pressure points such as Black Friday or Cyber Monday when volumes automatically increase.”

Maria added: “We supplement our core warehouse team with agency staff at particularly busy times of the year, such as Christmas, which we can pre-plan for – but we know we can also draw upon this trusted and reliable pool of extra staff at times of unseasonal demand, such as when a customer puts on a promotion to shift a certain batch of products, at potentially short notice.

“More and more, successful logistics operations are reliant on being able to accurately predict consumer demand, which is by no means as simple as it used to be. It is still possible to a point, but the sector needs to be considering alternative ways to maximise efficiency given that consumer demand for later and later order cut off points is on the rise.”

Europa Worldwide Group employs 650 people across 11 sites in the UK plus Hong Kong and is represented in 100 countries.