Accelerating digital transformation: EL AL Cargo demonstrates digital ambition by making capacities accessible to cargo.one’s growing customer base for instant booking.
Fostering growth: The airline aims to unlock new markets and target segments by distributing cargo capacities via cargo.one.
Customized integration: cargo.one continues to expand its offer for freight forwarders by enabling customized integration methods for all airlines regardless of size and technical setup.
Tel Aviv/Berlin, October 10, 2019 – EL AL Israel Airlines Cargo joins digital air cargo booking platform cargo.one and adds its cargo capacities to the multi-airline platform. After a swift and customized integration of 12 weeks, the first EL AL Cargo digital booking was successfully made via cargo.one by Hellmann Worldwide Logistics from FRA to MIA. All El Al Cargo routings from Germany via TLV to its international destinations are now live and available for digital booking via cargo.one.
In integrating with cargo.one, EL AL Cargo introduces a fundamentally new distribution channel and leapfrogs into the era of digital cargo distribution. In doing so, the Israeli airline plans to drastically extend its reach to forwarders and facilitate digital bookings with instant booking confirmation.
Ronen Spira, Head of Cargo division at EL AL comments on the partnership “At EL AL Cargo we take digitalization efforts very seriously. We wanted to take action and were looking into potential partners. In cargo.one we found a well-equipped partner with cutting-edge technology to support our transformation process and who is able to work to meet our needs. Their customized integration methods made it possible to build on our existing systems and go digital with a 100% customer-centric approach in a short amount of time.”
Leading the project is part of the cargo division’s strategic move. The project is managed and successfully led by Gal Amit, Commercial Manager in the cargo division who adds: “Distributing our capacities on cargo.one now gives us the opportunity to strengthen our market position, unlock new markets and deliver a world-class booking experience to our customer base.”
Robin Keilmann from Hellmann Worldwide Logistics, who placed the first EL AL booking on cargo.one agrees with Mr. Amit: “Being able to see bookable offers of different airlines on cargo.one at a glance, makes it ten times easier for us to find and book the right offer. In this case, EL AL offered us the best value, so I booked it at the click of a button.”
Moritz Claussen, managing director of cargo.one says: “The case of EL AL Cargo shows again, that cargo.one is a game-changer in the air cargo industry. We empower airlines to advance in their digital transformation process, no matter how “digitally ready” they are.” Veit Dinges, Sr. Business Development Manager at cargo.one concludes: “With our customized integrations, any airline can leapfrog into the digital age, while profiting from our digital distribution know-how, to learn and develop their capabilities to ultimately support their competitiveness in a digital market.”